1 Dec 2025
Are you visible and business still not growing?
For years, businesses have been told that visibility equals growth. “Be everywhere.” “Post more.” “Go viral.”
But here’s the uncomfortable truth:
You can be visible and still not grow.
You can create content all day and still not generate meaningful revenue.
The missing link?
A clear connection between marketing activity and commercial outcomes.
As a marketer who has worked across FMCG, healthcare, automotive, SMEs, and the charity sector, I’ve seen the same pattern: businesses pour time and money into busywork instead of revenue-generating work.
The Three Revenue Filters
Whenever I build a strategy for a client, I start with three questions:
1. Does this solve a real buyer problem?
If your audience isn’t actively struggling with the issue your marketing addresses, it won’t convert. Relevance is everything.
2. Does this shorten the sales cycle?
Great marketing reduces friction. It gives buyers clarity, proof, and confidence.
3. Can we measure its commercial impact?
If you can’t track its influence on leads, sales, retention, or LTV, it doesn’t belong in a revenue-first strategy.
When marketing becomes commercially aligned, everything changes.
You stop chasing trends and start creating results.