Julie
1 Nov 2025
Marketing has evolved
We’re far beyond the days when marketers were considered “the team that makes things look pretty.”
Today’s marketer is a:
✔ Strategist
✔ Analyst
✔ Customer advocate
✔ Revenue partner
✔ Growth architect
The most successful businesses recognise this shift and treat marketing as a profit centre, not a cost.
And the marketers who thrive today, especially freelancers, do one thing exceptionally well:
They tie every activity back to business impact.
Not engagement.
Not impressions.
Not vanity metrics.
Revenue.
Marketing has the power to influence everything from acquisition to retention to lifetime value. When businesses embrace marketing as a commercial driver, they unlock an entirely new level of sustainable growth.
If your organisation is ready to shift from “doing marketing” to driving revenue, let’s talk.
It’s what I love helping brands achieve.