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Julie
11 Nov 2025
Sometimes the fastest way to grow isn’t to reach new customers…
It’s to better serve the ones you already have.
Working with SMEs across multiple industries, I’ve seen a pattern:
Retention and upsell are wildly under utilised.
A few simple tactics can transform your numbers:
Segment customers by lifetime value
Create tailored product pathways
Build automated nurture journeys
Offer a “next step” in every interaction
The result?
Higher revenue without increasing ad spend.
Growth doesn’t have to be complicated—it just has to be intentional.
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